About

Varsity Headwear is a Norwegian brand dedicated to perfecting the baseball cap, blending premium materials with meticulous craftsmanship. Founded in 2013 by brothers Alex and Sebastian Salvesen Adams in Oslo, the brand was born from a desire for caps defined by fit and quality rather than logos. Starting with a limited range of twill wool caps, Varsity has grown into an international label offering over 25 textiles, from linen and merino wool to oilskin, across signature caps and beanies. Rooted in Scandinavian values, Varsity emphasizes sustainability, sourcing fabrics from suppliers with traceable, responsible practices. Inspired by Norway’s natural landscapes, the brand translates the muted tones of mountains and fjords into versatile, enduring headwear. Every cap is designed to last, produced with partners who uphold the quality standards necessary to deliver a product that endures both style and time. From its Oslo beginnings, Varsity Headwear has expanded globally, with stores in Oslo, Saint-Tropez, Cannes, and Kuwait City, as well as pop-ups and wholesale partners worldwide, creating a close-knit international community around a shared passion for refined, functional headwear.


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