About

Wilhelmina was founded by sisters Johanna and Zandra Lundell with a vision to explore unconventional ways of experiencing fashion. Drawing inspiration from their northern Swedish roots, the label weaves together tradition and innovation to create distinctive, meaningful pieces. The brand’s visual language is deeply influenced by Nordic folk costumes, myths, and cultural traditions. By repurposing materials with a past life and honoring authentic craft techniques, Wilhelmina breathes new life into heritage, retelling stories from the past through contemporary design. Each piece reflects a dialogue between history and modernity, offering fashion that is both thoughtful and timeless. (Source:ChatGPT, December 2025)


How NICE Is My Brand?
Main material:
Each item marked with production date and year:
Product information:
On tags:
On website:
Mortgage scheme:
Consumer maintenance:
Data

Owners:
Designers:
Established by:
Previous Designers:
Production Countries:

All data has not been verified as accurate by the brand. The brand has the option to add or update the correct data.